The Future of Cross-Device Tracking and How it Will Change Everything

Earlier this year, Skift reported that one of the biggest challenges that the travel industry faces today is fragmentation. The guest journey spans a series of interactions and touchpoints, across marketing channels and devices.

Continue Reading at http://ift.tt/2eNyFwC

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s